> For the complete documentation index, see [llms.txt](https://gopet-ai.gitbook.io/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gopet-ai.gitbook.io/help/marketing.md).

# Marketing

The **Marketing** section in your GoPet AI dashboard gives you a real-time view of how your business is growing — from how many pet owners visit your booking page to how many appointments you're converting and how many coupons are being redeemed.

Navigate to it from the sidebar: [**Marketing → Overview**.](https://www.gopetai.com/dashboard/marketing)

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<figure><img src="/files/lKMWoUUUXBv882DWrjXd" alt=""><figcaption></figcaption></figure>

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### Stat Cards <a href="#ddcefb00-7f19-4382-b664-86599c7cc830" id="ddcefb00-7f19-4382-b664-86599c7cc830"></a>

#### Booking Page Traffic <a href="#ba178cc2-d8f5-4670-8c24-711019a8dde6" id="ba178cc2-d8f5-4670-8c24-711019a8dde6"></a>

The total number of **page views** on your public booking page (e.g. `/booking/yourslug`) within the selected period.

* **Unique visitors** — shown below the main number. A visitor is a distinct person (not just a browser tab), so this is always equal to or lower than page views.
* **Comparison chip** — shows `+X%` (green) or `-X%` (red) versus the previous period of the same length. For example, with "Last 30 days" selected, it compares the current 30 days to the 30 days before that.
* **"vs N prev period"** — the raw count from the previous period so you can see the absolute numbers.

> Traffic data is powered by PostHog and is scoped exactly to your booking page URL. Other organisations' booking pages are never counted in your data.

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### Sources by Channel <a href="#afeba629-db69-4209-a3c1-60b87b0d0b9c" id="afeba629-db69-4209-a3c1-60b87b0d0b9c"></a>

Shows what percentage of your booking page views came from each traffic source:

| Channel            | What it means                                                          |
| ------------------ | ---------------------------------------------------------------------- |
| **Direct**         | Visitor typed your URL directly or used a saved bookmark               |
| **Organic Search** | Visitor found you via Google, Bing, Yahoo, or DuckDuckGo               |
| **Social**         | Visitor came from Facebook, Instagram, Twitter/X, TikTok, or LinkedIn  |
| **Referral**       | Visitor came from any other website (e.g. a directory or partner site) |

Each channel shows a count and a percentage bar. A high "Direct" share typically means your existing customers know your URL. A growing "Organic Search" share means your SEO is working.

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### Devices by Type <a href="#id-283a3834-010c-40e0-a024-308f710fb272" id="id-283a3834-010c-40e0-a024-308f710fb272"></a>

Shows the breakdown of how visitors access your booking page:

| Device      | Description                           |
| ----------- | ------------------------------------- |
| **Desktop** | Traditional laptop or desktop browser |
| **Mobile**  | Smartphone browser                    |
| **Tablet**  | Tablet browser                        |
| **Unknown** | Device type could not be determined   |

If most of your visitors are on Mobile, make sure your booking page is optimised for small screens. You can adjust booking page appearance under **Marketing → Booking Page**.

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### [Booking Page Settings](/help/marketing/booking-page-settings.md) <a href="#c17be316-5266-4686-969c-1c76952c319c" id="c17be316-5266-4686-969c-1c76952c319c"></a>

Navigate to **Marketing → Booking Page** to customise what pet owners see when they visit your public booking URL:

* Business branding (logo, colours, banner image)
* Services displayed
* Contact and location information
* Terms & Conditions

Changes take effect immediately on your live booking page.

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### [Rewards](/help/marketing/rewards.md) <a href="#ebc2ca3c-0d9a-4773-87dd-c1348c250315" id="ebc2ca3c-0d9a-4773-87dd-c1348c250315"></a>

Navigate to **Marketing → Rewards** to manage your loyalty and coupon programme:

* Create and manage coupon codes
* Set discount amounts or percentages
* View redemption history

The **Coupon Claims** stat on the Overview page reflects redemptions tracked through this programme.

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### [Terms](/help/marketing/terms-and-conditions.md) <a href="#dfcb6917-542f-4f62-b187-383f5dd94819" id="dfcb6917-542f-4f62-b187-383f5dd94819"></a>

Navigate to **Marketing → Terms** to manage your Terms & Conditions:

* Display a **Terms & Conditions link** below the Business Hours card on your public booking page
* Show a **tabbed popup** with up to 5 policy documents (Terms of Service, Privacy Policy, Cancellation & Refund Policy, Pet Boarding Terms, Pet Grooming Terms)
* Show an **agreement line** above the Confirm Booking button during the booking flow
* **Auto-generate** default policy documents pre-filled with your business name, address, phone, and email

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### [Membership](/help/marketing/membership.md) <a href="#dfcb6917-542f-4f62-b187-383f5dd94819" id="dfcb6917-542f-4f62-b187-383f5dd94819"></a>

Navigate to **Marketing → Membership** to manage your membership tier:

Turn repeat customers into paying (or free-tier) members with recurring perks, discounts, and a shareable membership number. This guide covers setting up tiers, onboarding members yourself, and what your customers can do on their own.